Case Study – Business
Targeted research for new business opportunities
Targeted sector and customer market research for bigger revenue opportunities
Background
This business case study focuses on local company IoT Solutions Group, a growing technology business (SME) that helps private and public sector organisations transform services and efficiency through smart, Internet of Things technology.
By deploying remote sensing technology in appropriate locations to collect data for analysis, they help organisations make better decisions that lead to savings, efficiencies and better quality of service for their customers.
Challenge
IoT Solutions Group’s award-winning products, including DORIS care for vulnerable residents that has already saved lives, thrust them into the limelight, attracting new investment and growth opportunities.
But like any young and growing company there was no internal capacity to undertake immediate research to identify and prioritise the greatest market opportunities.
Overview
IoT Solutions Group provided an initial brief, which enabled Triple Yellow to quote back a number of options depending on budget, timeframe and detail required.
This business case study shows that using a mixture of desktop research and supplied intelligence, cross-checked for accuracy, and relevancy within GDPR rules, Triple Yellow quickly uncovered the best market growth opportunities, identified sector commissioning agents and experts, flagged upcoming tender opportunities and horizon scanned the best trade fairs and events to put products and services in front of new customers.
Outcome
Emma Mahy, CEO, said:
“IoT Solutions Group helps private & public sector organisations transform services and efficiency through smart, Internet of Things technology. Working in so many sectors we need to have at our fingertips up-to-date knowledge about upcoming public tenders, industry events, sector insights and key movers and shakers in the industry.
We have used Sarah twice to undertake this type of market research. The results she produced has given us real commercial insight and allowed us to identify the ‘whale’ leads in a number of sectors with the potential to bring much greater sales revenue to our company.
Sarah’s ability to research, investigate and uncover key sector information quickly is a real skill, and vital for a growing company like ours.
Sarah has since found a number of new tender opportunities for us to pursue, part of her ongoing after-care support that we appreciate. We will happily be working with her again.”
For more information about the type of research we provide check out our Bid and Tender Research page.
